For 15 years, Promo Push has been helping electronic music artists and labels connect with the DJs, radio platforms, tastemakers and media outlets that can make a difference to a release.
Founded in 2011 and based in the UK, Promo Push has developed a reputation for delivering bespoke promotion across the international dance music industry. The company works with major and independent labels, management agencies and artists directly, creating campaigns tailored to the sound, audience and ambitions of every release.
Bespoke campaigns built around the music
Promo Push specialises in A-list and tastemaker DJ promotion, international radio, online press, 1001Tracklists mix show promotion and third-party Spotify campaigns.
Clients can choose a single focused service or work with the team on a complete multi-channel campaign. Whatever the approach, the objective remains the same: to ensure a release is heard by the people most likely to engage with, support and champion it.
Each campaign is carefully planned around the track. Its genre, release strategy, target audience and promotional objectives are all considered before the campaign begins, allowing Promo Push to create a more precise and relevant route to market.
A network spanning electronic music
Promo Push works across the breadth of the electronic music spectrum, supporting releases in House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.
The company recognises that every genre has its own culture, key players and promotional priorities. A deep House release may require a different campaign from a main-stage Future House record, while a melodic Techno track or Drum & Bass single may need to reach a more specialised network of DJs, radio shows and media outlets.
This genre-specific understanding allows Promo Push to target campaigns carefully, helping clients avoid a broad approach that may not reflect the identity of the music.
Working with leading artists and labels
The company’s promotional history includes releases from artists such as Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
Promo Push has also worked with leading electronic music labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
At the same time, the company continues to work with emerging artists, independent labels and developing acts. Its experience across the industry enables Promo Push to adapt its approach according to the scale, genre and objectives of each campaign.
Four weeks of focused promotion
Every Promo Push campaign runs over a four-week period, with clients receiving weekly reports throughout.
These reports provide detailed information on DJ and radio feedback, scores, who has listened to or reviewed the release, and which contacts intend to support the track. Clients can also receive details of press features and Spotify placements secured during the campaign.
The reporting process provides transparency at every stage and gives artists, labels and managers useful information for future release planning. Campaign results can also contribute to press packs, artist updates and ongoing promotional activity.
Relationships at the centre of the service
With more than fifteen years of experience in music marketing, Promo Push has built a comprehensive promotional network. However, the company’s approach is not based on volume alone.
Quality relationships, precise targeting and personal communication remain central to its work. Promo Push takes the time to understand each client’s release and aims to connect it with the most relevant industry contacts.
That personal approach is supported by detailed reporting, giving clients a clear view of campaign activity and the response their music is receiving.
Moving forward with the dance music scene
The electronic music industry continues to change at a rapid pace. New artists and labels emerge every day, while streaming platforms, social media, specialist media and DJ culture all influence the way music is discovered.
Promo Push continues to adapt and expand its network as the scene develops. Its core focus, however, remains consistent: to provide industry-leading, bespoke promotion that delivers meaningful opportunities for electronic music releases.
From a targeted DJ campaign to a complete strategy covering radio, press, mix shows and Spotify, Promo Push continues to help artists and labels build momentum and reach audiences across the global dance music community.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk